What do successful bicycle safety campaigns have in common, and what tactics should be used in the future to achieve success? To help answer this, Bikes Belong conducted a review of campaigns, primarily used in the U.S. Important conclusions include:
- Emotional campaigns are more effective at increasing safety than informational campaigns.
- Safety campaigns that personalize and humanize cyclists without creating fear are ideal.
- Messages should be targeted at wide audiences that include both motorists and cyclists.
