Chapter 7: Nonprofits on Using Media To Reach Constituents
Contributing Organization(s): Benton Foundation
Author(s)/Creator(s): Darlene Sparks; Beverly Boyle
Publishing Date: 2000-01-01
Issue Areas: Nonprofits and Philanthropy
Ownership/Rights Info: Please consult the copyright holder before using or repurposing this information.
File info: 9 pages; 233.44 KB file size
Chapter 7 of a larger work titled "Making Television Matter". The introduction states:
"The collaborations documented here demonstrate a shared space of values.
They also respond to driving necessity, as new communications media both permit greater interconnections, and also challenge the terms of business as usual. Our public television services no longer can presume an audience grateful for an alternative to commercial TV. Public television leaders now distinguish the service on the basis of its role as a community resource and partner. Funders now routinely build communications components -- the video, the Web site, the study guides, the 800 number -- into their projects from the beginning, and look for them to help build the project as it develops. Social action and community organizations find themselves operating both locally and globally, as they plug into media resources that can extend and achieve their goals, and build their networks of contacts. These organizations need each other as much as they need powerful media tools."
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Intended Audience: Advocates; Policy Professionals
Type/Format: CaseStudy
Language code: English
Type/Format: CaseStudy
Language code: English
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