The overall purpose of this guide is twofold. To help grantmakers think about and talk about
measurement of advocacy and policy, this guide puts forth a framework for naming outcomes
associated with advocacy and policy work as well as directions for evaluation design. The
framework is intended to provide a common way to identify and talk about outcomes, providing
philanthropic and non-profit audiences an opportunity to react to, refine and adopt the
outcome categories presented. In addition, grantmakers can consider some key directions for
evaluation design that include a broad range of methodologies, intensities, audiences, timeframes and purposes.
A Guide to Measuring Advocacy and Policy
Contributing Organization(s): Annie E. Casey Foundation, The
Author(s)/Creator(s): Jane Reisman; Anne Gienapp; Sarah Stachowiak
Publishing Date: 2007-02-20
Issue Areas: Nonprofits and Philanthropy
Ownership/Rights Info: Copyright 2007, The Annie E. Casey Foundation, Baltimore, Maryland
File info: 46 pages; 2.42 MB file size
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Intended Audience: Advocates; Policy Professionals
Type/Format: Whitepaper
Language code: English
Type/Format: Whitepaper
Language code: English
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