Guidelines for Evaluating Nonprofit Communications Efforts

Contributing Organization(s): Communications Consortium Media Center


Author(s)/Creator(s): CCMC's Media Evaluation Project

Publishing Date: 2004-04-01

Issue Areas: Nonprofits and Philanthropy

Ownership/Rights Info: Copyright 2004 Communications Consortium Media Center

File info: 20 pages; 113.86 KB file size

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The evaluation of public communications is a developing field. This working paper is designed help advance that field. It offers a set of guidelines that foundations and nonprofit organizations can use when designing evaluations to learn about both their investments in communications strategies and the impacts of those investments.

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Intended Audience: Advocates; General Public; Policy Professionals

Type/Format: Whitepaper

Language code: English

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communications-evaluation

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