LESSONS IN EVALUATING COMMUNICATIONS CAMPAIGNS
Contributing Organization(s): Communications Consortium Media Center
Author(s)/Creator(s): Julia Coffman; CCMC's Media Evaluation Project
Publishing Date: 2003-06-11
Issue Areas: Nonprofits and Philanthropy
Ownership/Rights Info: Copyright 2003 Communications Consortium Media Center
File info: 44 pages; 166.29 KB file size
Builds on the findings of the first and second papers. It examines specifically how campaigns with different purposes (individual behavior change and policy change) have been evaluated, and how evaluators have tackled some of the associated evaluation challenges that the first three papers raised as important to address. It features fi ve brief case studies in which the main unit of analysis is not the campaign, but the campaign's evaluation. The case studies provide a brief snapshot of the real experiences of campaign evaluations. The paper also features cross-case lessons that highlight important findings and themes.
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Intended Audience: Advocates; General Public; Policy Professionals
Type/Format: CaseStudy
Language code: English
Type/Format: CaseStudy
Language code: English
Votes: 1 | Average Rating: 1
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