Public Communication Campaign Evaluation: An Environmental Scan of Challenges, Criticisms, Practice, and Opportunities
Contributing Organization(s): Harvard Family Research Project
Author(s)/Creator(s): Julia Coffman
Publishing Date: 2002-06-12
Issue Areas: Nonprofits and Philanthropy
Ownership/Rights Info: Copyright 2002 Harvard Family Research Project
This paper presents the results of an environmental scan on what has been happening in the field of public communication campaign evaluation in recent years and what choices evaluators have been making in terms of their evaluation designs and methods. Drawing on pertinent research and evaluation studies, literature, and expert evaluator and practitioner opinions, it examines evaluation challenges, criticisms, and practice. It also maps potential opportunities for the road ahead.
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Intended Audience: Advocates; Researchers
Type/Format: Whitepaper
Language code: English
Type/Format: Whitepaper
Language code: English
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