Social differences in women's use of personal care products: A study of magazine advertisements, 1950 - 1994
Contributing Organization(s): Silent Spring Institute
Author(s)/Creator(s): N.I. Maxwell; J.G. Brody
Publishing Date: 2000-11-01
Issue Areas: Health and Medicine; Women
Ownership/Rights Info: Please consult the copyright holder before using or repurposing this information.
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Posted by: cscheff on Thu, 19 Jun 08 16:38:25 +0000
This article was interesting in establishing a relationship between the difference of advertisements of products in women's magazines to the health awareness of the products. The research proved that magazines targeted to a woman with a high socioeconomic status used advertisements of products that were approved by doctors for women's health. While the research did not determine how advertisements affect the purchasing of a product, it illustrated how women with more money are given the information to make healthy choices about the products they choose to purchase and use. The end of the article includes examples of advertisements that are useful in understanding the references in the article and the overall conclusion of the study.
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