Professor Michael E. Porter and Mark R. Kramer, Co-founders of FSG Social Impact Advisors, introduce a new approach to corporate social responsibility in Harvard Business Review's December 2006 "Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility."
Moving past generic CSR principles, Porter and Kramer see societal influence as the new frontier of competitive advantage. By integrating social dimensions into the core strategy frameworks that guide business decisions, companies can build on the interdependence between business and society, rather than being held back by the friction between them. The result is a new set of frameworks that enable companies to identify and address the specific social issues that matter most to their long-term success.
Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility
Contributing Organization(s): FSG Social Impact Advisors
Author(s)/Creator(s): Michael E. Porter; Mark R. Kramer
Publishing Date: 2006-12-01
Issue Areas: Nonprofits and Philanthropy
Ownership/Rights Info: Please consult the copyright holder before using or repurposing this information.
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