Study of $100 Million in Online Giving to 23,000 Charities

Contributing Organization(s): Network for Good


Author(s)/Creator(s): Network for Good

Publishing Date: 2006-10-01

Issue Areas: Computers and Technology; Nonprofits and Philanthropy

Ownership/Rights Info: Please consult the copyright holder before using or repurposing this information.

The Young and The Generous: A Study of $100 Million in Online Giving to 23,000 Charities

As the Internet's largest nonprofit giving portal, Network for Good has a unique vantage point on the growing trend of online charitable giving. Since its inception in November 2001, Network for Good has processed over $100 million in online donations to more than 23,000 charities.

This study by Network for Good in partnership with GuideStar, the leading database of nonprofit organizations, examines this $100 million in giving to provide insights on:

- Who is giving money online
- What times of year, week and day donors give online
- How online givers spend their charitable dollars
- Why online givers choose to give through Internet portals

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