Using Survey Research to Evaluate Communications Campaigns
Contributing Organization(s): Communications Consortium Media Center
Author(s)/Creator(s): Belden Russonello and Stewart
Publishing Date: 2004-11-04
Issue Areas: Nonprofits and Philanthropy
Ownership/Rights Info: Copyright 2004 Communications Consortium Media Center
File info: 7 pages; 66.16 KB file size
The use of survey research is perhaps the best example of the need to plan for communications evaluation because it is costly and highly sensitive to three elements of campaign design: your audience, your goal, and your campaign's communications budget.
This paper will outline the questions you need to ask in the design stages of a communications campaign to maximize your chances of using survey research only when you need it, as well as explain the different types of survey methodologies for evaluation and their advantages and disadvantages.
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Intended Audience: Advocates; General Public; Policy Professionals
Type/Format: Whitepaper
Language code: English
Type/Format: Whitepaper
Language code: English
Votes: 3 | Average Rating: 3
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