Voices for Change: A Taxonomy of Public Communications Campaigns and Their Evaluation Challenges
Contributing Organization(s): Communications Consortium Media Center
Author(s)/Creator(s): Lori Dorfman; Joel Ervice; Katie Woodruff; CCMC's Media Evaluation Project
Publishing Date: 2002-11-02
Issue Areas: Nonprofits and Philanthropy
Ownership/Rights Info: Copyright 2002 Communications Consortium Media Center
File info: 42 pages; 643.93 KB file size
Makes the case that communications campaigns cover a broad range of different types and characteristics, and can be differentiated along the axes of purpose, scope, and maturity. Examines what communications campaigns that fall on different areas of these three axes look like, and how where they fall may affect the evaluation approach used and lead to distinct evaluation challenges and needs.
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Intended Audience: Advocates; General Public; Policy Professionals
Type/Format: Whitepaper
Language code: English
Type/Format: Whitepaper
Language code: English
Votes: 2 | Average Rating: 3
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