Who Exactly are the Customers of a Nonprofit Organization?
Contributing Organization(s): FSG Social Impact Advisors
Author(s)/Creator(s): Mark R. Kramer
Publishing Date: 2001-05-30
Issue Areas: Nonprofits and Philanthropy
Ownership/Rights Info: Please consult the copyright holder before using or repurposing this information.
File info: 2 pages; 27.51 KB file size
Access Note: Article reprinted from The Chronicle of Philanthropy, May 31, 2001
Chronicle of Philanthropy, Mark Kramer argues that every nonprofit institution has three indispensable "customers:" the clients it serves, the donors who support it, and the volunteers or staff members who help get the work done. The failure to serve any one, while tolerable in the short run, will sooner or later undermine the organization's survival.
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Access Note: Article reprinted from The Chronicle of Philanthropy, May 31, 2001
Intended Audience: Advocates; General Public; Legislators/Legislative Aids; Policy Professionals
Type/Format: Evaluation
Language code: English
Type/Format: Evaluation
Language code: English
Votes: 5 | Average Rating: 3
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