Youth Media's Impact on Audience and Channels of Distribution

Contributing Organization(s): Surdna Foundation, Open Society Institute


Author(s)/Creator(s): Social Policy Research Associates

Publishing Date: 2004-11-08

Issue Areas: Children and Youth; Media

Ownership/Rights Info: Please consult the copyright holder before using or repurposing this information.

In partnership with the Open Society Institute, the Surdna Foundation supported a research and capacity building initiative focused on youth media's impact on audience. Social Policy Research Associates (http://www.spra.com), based out of the Bay Area, was hired to conduct a literature review of existing media evaluation models, develop a theory of youth media impact on audience, and create a toolkit, which was used to build the evaluation capacity of a regional group of youth media organizations.

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Intended Audience: Advocates; Researchers

Coverage: United States

Type/Format: Whitepaper

Language code: English

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