Outlines the case for assessing the impact of public interest media projects, impact evaluation needs, and five new assessment tools, including a unified social media dashboard, model formats and processes to communicate outcomes, and common survey tools.
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Title: Investing in Impact: Media Summits Reveal Pressing Needs, Tools for Evaluating Public Interest Media
Publication date 2010-05-12
Publication Year 2010
Center for Social Media at American University
North America / United States
, public interest
, media project
, social media
Resource provided by IssueLab