The new WIC fruit and vegetable package will create a $500 million market annually for produce. Even if 10% of these benefits were spent at farmers markets, it would provide a big boon for access to local food and to small farmers. This report discovers that half of the states are shutting farmers markets out of this potentially lucrative market, and looks at the reasons why.
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Title: State Implementation of the New WIC Produce Package: Opportunities and Barriers for WIC Clients to Use Their Benefits at Farmers' Markets
Publication date 2009-06-23
Publication Year 2009
, Nell Tessman
Community Food Security Coalition
, farmers markets
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