State Implementation of the New WIC Produce Package: Opportunities and Barriers for WIC Clients to Use Their Benefits at Farmers' Markets

by Andy Fisher; Nell Tessman

Jun 23, 2009
The new WIC fruit and vegetable package will create a $500 million market annually for produce. Even if 10% of these benefits were spent at farmers markets, it would provide a big boon for access to local food and to small farmers. This report discovers that half of the states are shutting farmers markets out of this potentially lucrative market, and looks at the reasons why.
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