Dissemination Services
Dissemination doesn't mean the same thing anymore and we're glad about it!
It used to be enough to add your latest research report to your web site, send out a press release and maybe even stage a press conference. But
dissemination has changed - and we're glad about it.
We no longer have to rely soley on the media to frame our issues for us, or to reach a new audience with our research findings. And we no longer have to be satisified with one or two-days coverage of a report that took months if not years to complete.
Web-based channels such as social bookmarking sites, social networking sites, RSS feeds, and the blogosphere, allow you to directly reach your audience like never before. And when paired with more traditional outreach to journalists, can extend the life of your research and expand the audience for it.
Let us help you to plan and execute the online dissemination of your next report.
planning
We work with you to identify the audience for your research, find out where they are online, and strategize the best way to reach them. Most nonprofits don't have a huge advertising budget or large web staff. That's why we work with you to focus your online outreach and execute it affordably.
implementing
We do more than just talk about dissemination, we get our hands dirty doing it. IssueLab's dissemination services include one-on-one outreach to bloggers, online communities of practice, social networking groups, and other places where your audience is already gathering online.
reporting
Being able to take stock of what works and what doesn't is of course critical to informing your own dissemination efforts in the future, and reporting back to funders. (And as information geeks ourselves, we just can't pass up some healthy data analysis!)
Learn about our other services.
Get in touch with us about your next report or research initiative.
gabi@issuelab.org
773-649-1790
