The wisdom of trustees, officers and staff, advisors, and grantees is reflected in the W. K. Kellogg Foundation's decision-making for past, present, and future programming activities. As a part of the pluralistic concept of American society, private philanthropy is the mechanism by which the private sector makes substantial contributions to help solve the diverse problems of social concern. We want to be innovative, exciting, pioneering, visible, constructive, creative, and challenging. If we are doing our job effectively, we cannot hope to please all our friends or critics. For we cannot be swayed by special interest groups to support capricious causes or fads, nor can we be persuaded to alter a course we are convinced is in the best interests of people. We constantly review our strengths, correct our weaknesses, build upon those things we have learned to do well, refrain from those things we cannot do successfully, and attempt to discover new ways to commit our founder's dollars in improving the quality of life for all people.From the day of our founding, this Foundation has successfullyapplied existing knowledge in action programs aimed at helping to solve the problems of people. By mobilizing knowledge resources in innovative ways, our grantees have devised and operated programs to mobilizethe peoples in our society. A multiplier effect is one result of a successful program — careful evaluation of program experiences can be translated into replication of successes. Continuing research activities are essential to progress, but one of the problems in our society is the under-utilization of knowledge already available to us. It is to this concept — the utilization of existing knowledge — that the W. K. Kellogg Foundation is committed.