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Aligning Forces for Quality: Engaging Healthcare Consumers Through Social Media: Maine Alliance Case Study

by Beth L. Austin; David K. Ahern; Judith M. Phalen

Jun 16, 2011

Description

Reviews the planning, activities, outcomes, lessons, and future plans of the social media campaign conducted as part of Maine AF4Q's consumer outreach efforts. Outlines the need for stakeholder buy-in, detailed planning, and dedicated staff and resources.

Aligning Forces for Quality: Engaging Healthcare Consumers Through Social Media: Maine Alliance Case Study

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Published by

Robert Wood Johnson Foundation

Funded by

Robert Wood Johnson Foundation

Copyright

Document type

Evaluation

Language

English

Geography

North America / United States (Northeastern) / Maine

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Title: Aligning Forces for Quality: Engaging Healthcare Consumers Through Social Media: Maine Alliance Case Study
Publication date 2011-06-16
Publication year 2011
Authors Beth L. Austin , David K. Ahern , Judith M. Phalen
Copyright holder(s) Robert Wood Johnson Foundation
Geographical focus North America / United States (Northeastern) / Maine
Keywords media , social , media program , social media presence , health information technology
Document type Evaluation
Language English
URL: https://www.issuelab.org/resource/aligning-forces-for-quality-engaging-healthcare-consumers-through-social-media-maine-alliance-case-study.html
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