Aligning Forces for Quality: Engaging Healthcare Consumers Through Social Media: Maine Alliance Case Study

by Beth L. Austin; David K. Ahern; Judith M. Phalen

Jun 16, 2011

Reviews the planning, activities, outcomes, lessons, and future plans of the social media campaign conducted as part of Maine AF4Q's consumer outreach efforts. Outlines the need for stakeholder buy-in, detailed planning, and dedicated staff and resources.
Aligning Forces for Quality: Engaging Healthcare Consumers Through Social Media: Maine Alliance Case Study

Download via IssueLab (1.95 MB)

Save To Library

Suggest an edit

WHAT TO READ NEXT

Published By

Funded By

Copyright

  • Copyright 2011 Robert Wood Johnson Foundation.

Document Type

Language

Geography

Linked Data show/hide