Reviews the planning, activities, outcomes, lessons, and future plans of the social media campaign conducted as part of Maine AF4Q's consumer outreach efforts. Outlines the need for stakeholder buy-in, detailed planning, and dedicated staff and resources.
Title: Aligning Forces for Quality: Engaging Healthcare Consumers Through Social Media: Maine Alliance Case Study
Publication date 2011-06-16
Publication Year 2011
Authors
Beth L. Austin
, David K. Ahern
, Judith M. Phalen
Copyright holder(s)
Robert Wood Johnson Foundation
Geographical Focus
North America / United States (Northeastern) / Maine
Keywords
media
, social
, media program
, social media presence
, health information technology
Document type
Evaluation
Language
English
URL: https://www.issuelab.org/resource/aligning-forces-for-quality-engaging-healthcare-consumers-through-social-media-maine-alliance-case-study.html
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