This project tested whether innovative promotional approaches to behavior change can generate widespread and sustained improvements in household hygiene practices. Its objective was to ascertain the key factors that influence havior change.
- Handwashing with soap was correlated with two behavioral determinantsÃ¢â‚¬â€beliefs and access to soap and waterÃ¢â‚¬â€in both Peru and Senegal for proxy measures used.
- Different behavioral determinants have a greater or lesser effect on handwashing with soap depending on the proxy measure used to measure the behavior.
- Program managers must clearly define the exact behavior (times and junctures) they wish to improve to inform what determinant their formative research should explore.