Building Audiences: Stories From America's Theaters -- What Theaters Are Learning About the Role of Marketing in Attracting Audiences

Jan 15, 1997

Discusses marketing strategies and innovations -- from creating new subscription packages to face-to-face selling -- to help theaters reach the people they've targeted.
Building Audiences: Stories From America's Theaters -- What Theaters Are Learning About the Role of Marketing in Attracting Audiences

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  • Copyright 1997 Wallace Foundation.

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