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Building Audiences: Stories From America's Theaters -- What Theaters Are Learning About the Role of Marketing in Attracting Audiences

Jan 15, 1997

Description

Discusses marketing strategies and innovations -- from creating new subscription packages to face-to-face selling -- to help theaters reach the people they've targeted.

Building Audiences: Stories From America's Theaters -- What Theaters Are Learning About the Role of Marketing in Attracting Audiences

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Published by

The Wallace Foundation

Funded by

The Wallace Foundation

Copyright

Document type

Report/Whitepaper

Language

English

Geography

North America / United States

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Title: Building Audiences: Stories From America's Theaters -- What Theaters Are Learning About the Role of Marketing in Attracting Audiences
Publication date 1997-01-15
Publication year 1997
Copyright holder(s) The Wallace Foundation
Geographical focus North America / United States
Keywords audience , ticket buyers , lila wallace reader , cofield , subscribers
Document type Report/Whitepaper
Language English
URL: https://www.issuelab.org/resource/building-audiences-stories-from-america-s-theaters-what-theaters-are-learning-about-the-role-of-marketing-in-attracting-audiences.html
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