Building Audiences: Stories From America's Theaters - What Theaters Are Learning About the Role of Programming in Attracting Audiences

Aug 1, 1996

Explores strategies being used -- from market research to free play readings -- to plan programming and select on-stage productions to attract audiences.
Building Audiences: Stories From America's Theaters - What Theaters Are Learning About the Role of Programming in Attracting Audiences

Download via Publisher

Download via IssueLab (92.76 KB)

Save To Library

Suggest an edit

WHAT TO READ NEXT

Published By

Funded By

Copyright

  • Copyright 1996 Wallace Foundation.

Document Type

Language

Geography

Linked Data show/hide