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Building Audiences: Stories From America's Theaters - What Theaters Are Learning About the Role of Programming in Attracting Audiences

Aug 1, 1996

DESCRIPTION

Explores strategies being used -- from market research to free play readings -- to plan programming and select on-stage productions to attract audiences.

Building Audiences: Stories From America's Theaters - What Theaters Are Learning About the Role of Programming in Attracting Audiences

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Published By

The Wallace Foundation

Funded By

The Wallace Foundation

Copyright

Document Type

Report/Whitepaper

Language

English

Geography

North America / United States

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Title: Building Audiences: Stories From America's Theaters - What Theaters Are Learning About the Role of Programming in Attracting Audiences
Publication date 1996-08-01
Publication Year 1996
Copyright holder(s) The Wallace Foundation
Geographical Focus North America / United States
Keywords audience , repertorio , euell , hartford stage , lila wallace reader
Document type Report/Whitepaper
Language English
URL: https://www.issuelab.org/resource/building-audiences-stories-from-america-s-theaters-what-theaters-are-learning-about-the-role-of-programming-in-attracting-audiences.html
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