Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors

by Aaron Dalton; Anne Field; Bob Harlow; Thomas Alfieri

Nov 30, 2011

Describes the company's strategies to engage all audience members, including through post-show discussions, special events, diverse online content, and equal treatment of subscribers and non-subscribers; outcomes; and contributing factors.
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors

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  • Copyright 2011 Bob Harlow Research and Consulting.

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