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Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors

by Aaron Dalton; Anne Field; Bob Harlow; Thomas Alfieri

Nov 30, 2011

Description

Describes the company's strategies to engage all audience members, including through post-show discussions, special events, diverse online content, and equal treatment of subscribers and non-subscribers; outcomes; and contributing factors.

Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors

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Published by

Bob Harlow Research and Consulting

Funded by

The Wallace Foundation

Copyright

Document type

CaseStudy

Language

English

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Title: Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
Publication date 2011-11-30
Publication year 2011
Authors Aaron Dalton , Anne Field , Bob Harlow , Thomas Alfieri
Copyright holder(s) Bob Harlow Research and Consulting
Keywords ticket buyers , single ticket , audience , subscribers , non subscribers
Document type CaseStudy
Language English
URL: https://www.issuelab.org/resource/building-deeper-relationships-how-steppenwolf-theatre-company-is-turning-single-ticket-buyers-into-repeat-visitors.html
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