Describes the company's strategies to engage all audience members, including through post-show discussions, special events, diverse online content, and equal treatment of subscribers and non-subscribers; outcomes; and contributing factors.
Title: Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
Publication date 2011-11-30
Publication Year 2011
Authors
Aaron Dalton
, Anne Field
, Bob Harlow
, Thomas Alfieri
Copyright holder(s)
Bob Harlow Research and Consulting
Keywords
ticket buyers
, single ticket
, audience
, subscribers
, non subscribers
Document type
CaseStudy
Language
English
URL: https://www.issuelab.org/resource/building-deeper-relationships-how-steppenwolf-theatre-company-is-turning-single-ticket-buyers-into-repeat-visitors.html
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