The Store Giving Programme (SGP) was established in 2006 and is active in 21 countries across Europe where C&A operates retail stores. The SGP is implemented by C&A, and funded and administratively supported by C&A Foundation since 2011. The SGP operated without a formal strategy or set of guidelines since 2006.
This allowed a set of implicit objectives of the SGP to develop: (a) To support local projects that help to redress social imbalances in relation to families, women and children; and (b) to promote corporate citizenship, and positive local engagement between the company and its employees and communities surrounding its retail stores. EUR 10.4 million was provided to 1,822 local and national organizations in 2,245 grants between 2011 and 2014. The evaluation assessed the period from January 2011 to December 2014.