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Changing the Game

by John Kania; Mark R. Kramer

Apr 1, 2006
  • Community and Economic Development
  • Nonprofits and Philanthropy

  • DESCRIPTION

Companies today understand that corporate social responsibility (CSR) forms an inextricable part of their reputations and brand identities. They spend ever-increasing amounts of corporate resources on improving the social, human, and environmental conditions under which companies operate. Yet the world's problems seem as intractable as ever, and very few global companies have managed to rise above the public relations din to truly distinguish themselves through their CSR activities. One of the primary reasons CSR has not yet significantly improved society is that the nonprofit and business sectors are for the most part still stuck in their old stereotypical roles. By ceding responsibility for solving social problems to nonprofits, companies have forsaken their ability to intervene directly in healing the world's woes. As a result, some of the most sophisticated and powerful organizations in the world remain on the sidelines of social progress. Companies that get into the game and play to win will reap disproportionate social impact, economic rewards, and reputational benefits.

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Changing the Game

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Published By

  • FSG

Copyright

  • Copyright 2006 FSG Social Impact Advisors. All rights reserved.

Document Type

  • CaseStudy
  • Evaluation
  • Text

Language

  • English
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Title: Changing the Game
Publication date 2006-04-01
Publication Year 2006
Authors John Kania , Mark R. Kramer
Copyright holder(s) FSG
Document type CaseStudy , Evaluation , Text
Language English
URL: https://www.issuelab.org/resource/changing-the-game.html
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