The Charting Growth Project began at the Wallace Center in late 2006, with funding from the Food and Society Initiative (FAS) of the W.K. Kellogg Founda-tion (WKKF). FAS was launched in 2000 as part of the Food Systems and Rural Development program of WKKF, with the vision of "a future food system that provides all segments of society a safe and nutritious food supply grown in a manner that protects health and the environment and adds economic and social value to rural and urban communities". The purpose of FAS is "to support the creation and expansion of community-based food systems that are lo-cally owned and controlled, environmentally sound, and health promoting". FAS projects focus on three primary areas: market-based change, institutional support, and public policy.
The goal of the Charting Growth Project was to develop indicators of good food, for use by WKKF's FAS Initiative. Its objectives are to:
- Define healthy, green, fair and affordable as attributes of the system for WKKF.
- Develop a broadly credible set of national indicators of good food for WKKF and simple, readily comprehensible ways to display them.
- Use the indicators to assess the current availability of good food in the United States.