Classical Music Consumer Segmentation Study: How Americans Relate to Classical Music and Their Local Orchestras

Oct 1, 2003

Based on a survey of classical music consumers on listening habits, knowledge about and attitudes toward classical music, connections to local orchestras, and social contexts of concerts, offers models for understanding current and prospective audiences.
Classical Music Consumer Segmentation Study: How Americans Relate to Classical Music and Their Local Orchestras

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  • Copyright 2003 John S. and James L. Knight Foundation.

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