Coaching is used at CWU because it improves individuals? ability to self-regulate; to make informed, future-oriented decisions that lead to economic mobility. it builds up important mindsets necessary for sustained change, including self-efficacy and motivation. These skills and mindsets are not built up in traditional case management, or in more didactic training or workshop formats, because they must be repeatedly practiced in order to be built. a large field of academic research on the brain has determined that these skills and mindsets are built up through interaction with others, and that they are built over time; a relatively long-term coaching relationship is the best place to see real growth. Most importantly, coaching is particularly well-suited to deal with the impacts of poverty.