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Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid

by Lawrence Henze; Frank Barry; David Lamb; Katherine Swank

Sep 9, 2010

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This handbook helps nonprofits build long-term giving programs that span the entire supporter lifecycle, from engagement through the end of life. It highlights strategies for engaging new supporters online, investigates the characteristics of loyal donors, examines the importance of developing personal relationships with transitional giving prospects, and discusses donor cultivation.

Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid

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Blackbaud

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Report/Whitepaper

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English

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Title: Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid
Publication date 2010-09-09
Publication Year 2010
Authors Lawrence Henze , Frank Barry , David Lamb , Katherine Swank
Copyright holder(s) Blackbaud
Keywords stewardship , prospects , gift , fundraising , blackbaud
Document type Report/Whitepaper
Language English
URL: https://www.issuelab.org/resource/cultivating-lifelong-donors-stewardship-and-the-fundraising-pyramid.html
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Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid

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