Many traditional grant application forms require nonprofits to include evaluation plans as part of their submission. We know that this part of the application is often one of the most challenging sections for applicants to complete. We also know that funders often find the information provided in this section to be less useful than they had hoped. One of the reasons why this section doesn't always work well is that it tends to focus on the technical details of a measurement plan without first exploring the why of that plan, i.e., what the grantee hopes to learn and why those insights are important. This workbook includes worksheets designed to draw out and clarify the learning goals associated with a proposed project before turning to the measurement plan. We hope it will lead to conversations between the funder and grant recipient about what really matters.