Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads Are Targeted

by Amy Mitchell; Kenny Olmstead; Tom Rosenstiel; Katerina Eva Matsa

Feb 13, 2012

Analyzes trends in advertising in twenty-two news operations, including shifts to digital advertising, use of consumer data to target ads, types of ads, and industries represented among advertisers by media type.
Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads Are Targeted

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  • Copyright 2012 Project for Excellence in Journalism.

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