Analyzes trends in advertising in twenty-two news operations, including shifts to digital advertising, use of consumer data to target ads, types of ads, and industries represented among advertisers by media type.
Title: Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads Are Targeted
Publication date 2012-02-13
Publication Year 2012
Authors
Amy Mitchell
, Katerina Eva Matsa
, Kenny Olmstead
, Tom Rosenstiel
Copyright holder(s)
Pew Research Center's Project for Excellence in Journalism
Geographical Focus
North America / United States
Keywords
banner ads
, yahoo news
, news sites
, advertising
, video ads
Document type
Report/Whitepaper
Language
English
URL: https://www.issuelab.org/resource/digital-advertising-and-news-who-advertises-on-news-sites-and-how-much-those-ads-are-targeted.html
Resource provided by IssueLab