GET EMAILS UPLOAD

Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads Are Targeted

by Amy Mitchell; Katerina Eva Matsa; Kenny Olmstead; Tom Rosenstiel

Feb 13, 2012

DESCRIPTION

Analyzes trends in advertising in twenty-two news operations, including shifts to digital advertising, use of consumer data to target ads, types of ads, and industries represented among advertisers by media type.

Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads Are Targeted

Download via IssueLab (1.31 MB)

Save To Library

Suggest an edit

Published By

Pew Research Center's Project for Excellence in Journalism

Copyright

Document Type

Report/Whitepaper

Language

English

Geography

North America / United States

Linked Data show/hide

This web page is marked up with Schema.org microdata and formatted for machine-reading. Here's why that matters. Have a peek at what a machine sees here .

Title: Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads Are Targeted
Publication date 2012-02-13
Publication Year 2012
Authors Amy Mitchell , Katerina Eva Matsa , Kenny Olmstead , Tom Rosenstiel
Copyright holder(s) Pew Research Center's Project for Excellence in Journalism
Geographical Focus North America / United States
Keywords banner ads , yahoo news , news sites , advertising , video ads
Document type Report/Whitepaper
Language English
URL: https://www.issuelab.org/resource/digital-advertising-and-news-who-advertises-on-news-sites-and-how-much-those-ads-are-targeted.html
Resource provided by IssueLab

Explore Collections

IssueLab Results is #OpenForGood

Democracy Special Collection

Gun Violence Special Collection

Immigration Strategies Special Collection

Affordable Care Act Special Collection

Race and Policing Special Collection

New York Foundation Knowledge Center

European Foundation Centre Knowledge Center

TrustAfrica's African Giving Knowledge Center