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Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads Are Targeted

by Amy Mitchell; Katerina Eva Matsa; Kenny Olmstead; Tom Rosenstiel

Feb 13, 2012

Description

Analyzes trends in advertising in twenty-two news operations, including shifts to digital advertising, use of consumer data to target ads, types of ads, and industries represented among advertisers by media type.

Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads Are Targeted

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Published by

Pew Research Center's Project for Excellence in Journalism

Copyright

Document type

Report/Whitepaper

Language

English

Geography

North America / United States

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Title: Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads Are Targeted
Publication date 2012-02-13
Publication year 2012
Authors Amy Mitchell , Katerina Eva Matsa , Kenny Olmstead , Tom Rosenstiel
Copyright holder(s) Pew Research Center's Project for Excellence in Journalism
Geographical focus North America / United States
Keywords banner ads , yahoo news , news sites , advertising , video ads
Document type Report/Whitepaper
Language English
URL: https://www.issuelab.org/resource/digital-advertising-and-news-who-advertises-on-news-sites-and-how-much-those-ads-are-targeted.html
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