Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions

by Kathryn Montgomery; Jeff Chester

Oct 19, 2011

Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth.
Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions

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  • Copyright 2011 Public Health Law & Policy, National Policy & Legal Analysis Network to Prevent Childhood Obesity.

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