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Discovering the Activation Point: Smart Strategies to Make People Act

Dec 1, 2006

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Explores strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. Recommends developing effective persuasion campaigns to achieve social change.

Discovering the Activation Point: Smart Strategies to Make People Act

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Published By

Communications Leadership Institute

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Copyright

Document Type

Report/Whitepaper

Language

English

Geography

North America / United States

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Title: Discovering the Activation Point: Smart Strategies to Make People Act
Publication date 2006-12-01
Publication Year 2006
Authors Kristen Grimm
Copyright holder(s) Communications Leadership Institute
Geographical Focus North America / United States
Keywords activation point , target audience , comfort zone , persuasion , people
Document type Report/Whitepaper
Language English
URL: https://www.issuelab.org/resource/discovering-the-activation-point-smart-strategies-to-make-people-act.html
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