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Discovering the Activation Point: Smart Strategies to Make People Act

Dec 1, 2006

Description

Explores strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. Recommends developing effective persuasion campaigns to achieve social change.

Discovering the Activation Point: Smart Strategies to Make People Act

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Published by

Communications Leadership Institute

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Copyright

Document type

Report/Whitepaper

Language

English

Geography

North America / United States

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Title: Discovering the Activation Point: Smart Strategies to Make People Act
Publication date 2006-12-01
Publication year 2006
Authors Kristen Grimm
Copyright holder(s) Communications Leadership Institute
Geographical focus North America / United States
Keywords activation point , target audience , comfort zone , persuasion , people
Document type Report/Whitepaper
Language English
URL: https://www.issuelab.org/resource/discovering-the-activation-point-smart-strategies-to-make-people-act.html
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