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Donor Retention: What Do We Know & What Can We Do About It?

Aug 13, 2013

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Donor retention is key to a sustainable base of individual giving. What drives customers to stay, and what affects their behavior? This paper outlines the actions nonprofits can take to improve donor loyalty.

Donor Retention: What Do We Know & What Can We Do About It?

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Nonprofit Quarterly

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English

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Title: Donor Retention: What Do We Know & What Can We Do About It?
Publication date 2013-08-13
Publication Year 2013
Authors Adrian Sargeant
Copyright holder(s) Nonprofit Quarterly
Keywords fundraising , loyalty , sargeant , satisfaction , nonprofit
Document type Report/Whitepaper
Language English
URL: https://www.issuelab.org/resource/donor-retention-what-do-we-know-what-can-we-do-about-it.html
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Donor Retention: What Do We Know & What Can We Do About It?

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