Under the aegis of a public-private partnership model, a non-profit taxi association was formed to improve the livelihoods of low-income taxi drivers, while bolstering the local economy.
The Taiwan Taxi Academy Association (TTAA) was formally established as a non-profit organization(NPO) by a team of university professors in 2014, keen to apply what they have learned from years of academic research to improve the lives of taxi drivers. They developed a platform for drivers to be able to undergo professional training and gain access to collective learning opportunities. The goal was to "rebrand" taxi drivers to appeal to international and domestic tourists as friendly, reliable professionals who can provide high-value services.
There are more than 150 members today, all of whom rely on chartered taxi tourism as their main source of income. To help them in this, TTAA combines resources from government authorities, universities, and the taxi industry to develop the capabilities of drivers. This unique organization, which works with government, industry, and academic stakeholders to create opportunities for drivers to work and thrive exemplifies how multi-stakeholder efforts can help to address a social problem — in this case, the dearth of opportunities for marginalized taxi drivers to improve their incomes.