Summary report from convening of experts on the European perspectives on promoting integration through the media.
- In order to bring evidence based both on the experience on ground and on the academic research into the mainstream media, it is important to get the format and timing right.
- Don't focus only on the press media. Radio, television and art (e.g. movies, photo exhibitions etc.) can be useful mediums.
- Put pressure not only on the journalists, but also on the NGOs who should focus on their situation and needs but also adopt a collaborative approach.