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Evaluating Communication Campaigns

by Julia Coffman; Lawrence R. Jacobs; Lori DeMilto; Robert Hornik

Jun 11, 2008
  • Government Reform
  • Nonprofits and Philanthropy

  • DESCRIPTION

Summarizes presentations from a September 2007 conference on evaluating communication campaigns. Discusses the mechanism of effecting change through communication; the principles of advocacy evaluation; the design, methods, and tools; and lessons learned.
Evaluating Communication Campaigns

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Published By

  • Robert Wood Johnson Foundation

Funded By

  • Robert Wood Johnson Foundation

Copyright

  • Copyright 2008 Robert Wood Johnson Foundation.

Document Type

  • Report/Whitepaper
  • Text

Language

  • English

Geography

  • North America / United States
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Title: Evaluating Communication Campaigns
Publication date 2008-06-11
Publication Year 2008
Authors Julia Coffman , Lawrence R. Jacobs , Lori DeMilto , Robert Hornik
Copyright holder(s) Robert Wood Johnson Foundation
Geographical Focus North America / United States
Keywords communication campaigns , advocacy , advocacy efforts , theory of change , coffman
Document type Report/Whitepaper , Text
Language English
URL: https://www.issuelab.org/resource/evaluating-communication-campaigns.html
Resource provided by IssueLab

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