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Evaluating Communication Campaigns

by Julia Coffman; Lori DeMilto; Robert Hornik; Lawrence R. Jacobs

Jun 11, 2008

DESCRIPTION

Summarizes presentations from a September 2007 conference on evaluating communication campaigns. Discusses the mechanism of effecting change through communication; the principles of advocacy evaluation; the design, methods, and tools; and lessons learned.

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Published By

Robert Wood Johnson Foundation

Funded By

Robert Wood Johnson Foundation

Copyright

Document Type

Language

English

Geography

North America / United States

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Title: Evaluating Communication Campaigns
Publication date 2008-06-11
Publication Year 2008
Authors Julia Coffman , Lori DeMilto , Robert Hornik , Lawrence R. Jacobs
Copyright holder(s) Robert Wood Johnson Foundation
Geographical Focus North America / United States
Keywords communication campaigns , advocacy , advocacy efforts , theory of change , coffman
Document type Report/Whitepaper , Text
Language English
URL: https://www.issuelab.org/resource/evaluating-communication-campaigns.html
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