Summarizes presentations from a September 2007 conference on evaluating communication campaigns. Discusses the mechanism of effecting change through communication; the principles of advocacy evaluation; the design, methods, and tools; and lessons learned.
Title: Evaluating Communication Campaigns
Publication date 2008-06-11
Publication Year 2008
Authors
Julia Coffman
, Lawrence R. Jacobs
, Lori DeMilto
, Robert Hornik
Copyright holder(s)
Robert Wood Johnson Foundation
Geographical Focus
North America / United States
Keywords
communication campaigns
, advocacy
, advocacy efforts
, theory of change
, coffman
Document type
Report/Whitepaper
, Text
Language
English
URL: https://www.issuelab.org/resource/evaluating-communication-campaigns.html
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