(The survey was designed and analyzed by Michael Remaley, founder, Hamill Remaley breakthrough communications.)
"Foundation Communications Today" updates our 2008 "State of the Practice Survey." Once again, we asked professionals who hold communications jobs in foundations to tell us "how and what are you doing?"
Through our online questionnaire, we probed to learn how foundation communicators perceive their roles and whether they feel they are central to the work of their organizations. We asked questions about how they spend their time, size of budgets, what is working and the challenges they face. We also wanted to know how quickly they are adopting social media and other forms of digital communications, how transparent they considered their organizations, what are their attitudes toward communicating about failure and more.
Among the findings:
Communications professionals at America's grantmaking foundations are responding to the digital age. Our survey of 155 foundation communicators shows U.S. foundations are making use of all forms digital communications, especially social media, a top priority. The survey results suggest the growth of social media and other emerging digital technologies is changing the way foundations communicate with target audiences.
Almost half of foundation communicators surveyed (47%) said they work for organizations that have blogs and over three-quarters (76%) host videos on their websites. On average, respondents estimated that nearly a quarter (24%) of their communications dollars in 2011 would be spent on electronic communications, more than any other tactic, although printed annual reports and other print publications still consume a sizeable share of the communications budget. Increasing capacity for new media and related digital work was cited as a high internal priority by 60 percent of survey participants, more than any other response.