Whatever the impetus for the trip, many who travel contribute to the destinations they visit. Their contributions, in the form of volunteer time, monetary or in-kind donations-- and even their everyday spending-- impact not just the local populace but also the wider economy in their destination. Nearly half of travelers think it is very or extremely important for their travel dollars-- whether travel spend or donations-- to benefit the communities they visit.
This report takes a holistic look at the charitable dispositions and giving practices of U.S. leisure travelers to learn about their behavior as it relates to charitable giving linked to their travel. It includes their motivations and influences, philanthropic intentions and their bearing on consumer buying decisions, trip satisfaction and post-trip charitable activities.