The MassInc Polling Group found little evidence that BRT is seen as an inferior mode by those in the neighborhoods surrounding Boston, which was a key question going into this research. They also found that non-riders are ambivalent more than hostile to BRT in Boston, even after hearing about the tradeoffs that BRT would present to the roads. Furthermore, riders quickly grasped the potential benefits of the BRT features and saw the improvement to the overall transportation experience.
BRT in Boston could present an opportunity for mode shifting among non-riders. However, both riders and non-riders are concerned about the tradeoffs associated with BRT. Among non-riders, car-ownership is a key factor in levels of concern.