This paper describes two Southeast Asian programs that are making handwashing a feature of everyday lives on a national scale. The program in Vietnam has concentrated on first gaining an understanding on how people actually behave and then determing how to change that behavior, while the program in Indonesia leverages the reach of the private sector and other partners to scale up handwashing initiatives previously researched and already underway.
- Behavior change messages must be based on research and developed by professional.
- Consistent messages and information about the critical times for washing hands will improve implementation efficiency.
- Implementers need to be trained in behavior change promotion techniques.
- Build on earlier handwashing work to jump-start partnerships.
- A national logo is valuable to unite all stakeholders around the common message and campaign.