The Centers for Disease Control and Prevention (CDC) estimates that more than a third of adults and nearly 17 percent of children in the United States are obese. This public health crisis has spurred policy debates at all levels of government, and has prompted initiatives aimed at making schools and communities healthier for children and families.
For the past four years, Hudson Institute, a nonpartisan policy research organization, has studied the link between healthier, lower-calorie products and the sales performance of the companies that offer them. It has completed several landmark studies covering consumer packaged goods (CPG) food companies and restaurant chains that have demonstrated the positive impact of lower-calorie and/or better-for-you (BFY) foods and beverages on overall sales growth. This latest study aims to determine whether supermarket chains, like CPG companies and restaurant chains, are also reaping business benefits from selling lower-calorie products.