Individual Insurance: Health Insurers Try to Tap Potential Market Growth

by Genna R. Cohen; Paul B. Ginsburg; Elizabeth A. November; Brian C. Quinn

Nov 5, 2009

Examines the challenges the current individual health insurance market poses for insurers and consumers, the market's growth potential, market and regulatory conditions across states, and trends in marketing strategies. Considers policy implications.
Individual Insurance: Health Insurers Try to Tap Potential Market Growth

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  • Copyright 2009 Center for Studying Health System Change.

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