This report responds to the question of what do Metro-Atlanta nonprofit leaders know about why individuals give to charity. Specifically, there are several questions that are fundamental to this initial study. They include:
* Who is giving?
* What motivates individuals to give?
* How much is being given?
* Where is the giving being directed?
The study is an initial attempt commissioned by The Community Foundation for Greater Atlanta to collect reliable baseline data on individual giving patterns in the Twenty-two County Atlanta region. The information is to be used for understanding the demographic characteristics of givers as well as their perceptions, beliefs, values, and attitudes about charitable giving, volunteering, charitable organizations, and the factors that motivate them to support nonprofit organizations. In addition, the data also provides insight into the types of information that are most useful to individuals when making their giving decisions, and direction about issues the nonprofit sector must address to increase giving and enhance its visibility and legitimacy.