In this paper, we explore how the cultural identity of donors in the UK, who have their roots in other countries around the world, is combining with philanthropic innovation to create an exciting blend. More specifically, we compare the approach of those who identify their origins in the Indian subcontinent or the Asia Pacific region, with those who identify more strongly with a British heritage. What we find is that diaspora donors are highly engaged and are exploring the potential of new approaches to giving, in order to drive change here and in their countries of origin.
These findings are based on a sample of 1,000 UK-based wealthy donors, who took part in research on their philanthropic activity at the end of 2013 for Charities Aid Foundation (CAF). Of the total, roughly one-quarter identified as being of Indian subcontinent or Asia Pacific origin.