This report shows how forty cultural innovators are investing in technology and media capacity to connect with new audiences in new ways, create new programs, and strengthen their operations. Established cultural insitutions face challenges as they grapple with rapidly changing technology. Taking full advantage of digital opportunities requires organizations to change their internal systems, work processes, and staff structures, and to tailor the development of digital capabilities to their individual programming, operational, and revenue strategies. However disrutive this process may be, digital strategy is no longer optional but essential. The public expects to engage with culture digitally, to sample and share, to connect and participate.