Examines the potential for mobile value-added services adoption by women entrepreneurs in Egypt, Nigeria, and Indonesia in expanding their micro businesses; challenges, such as access to digital channels; and the need for services tailored to women.
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Title: Mobile Value Added Services: A Business Growth Opportunity for Women Entrepreneurs
Publication date 2012-05-10
Publication Year 2012
Cherie Blair Foundation for Women
, ExxonMobil Foundation
, Booz & Co.
Africa (Northern) / Egypt
, Africa (Western) / Nigeria
, Asia (Southeastern) / Indonesia
, business tool
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