Presents a case study of the Ford Foundation's success in framing the launch of an initiative as more than a transactional news item and communicating its risk-taking and innovative approach. Identifies media relations strategies and ripple effects.
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Funded By
- William and Flora Hewlett Foundation
- Robert Wood Johnson Foundation
- Bill & Melinda Gates Foundation
- David and Lucile Packard Foundation
- James Irvine Foundation
Copyright
- Copyright 2010 by Philanthropy Awareness Initiative. All rights reserved.
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