The Annual Ozone Reduction telephone survey measures ground level ozone knowledge, attitudes, intentions, and behaviors and is given to Atlanta residents living and working in the 13 county ozone non-attainment area. The survey was conducted by the Applied Research Center at Georgia State University. Residents were randomly selected and interviewed from October 1st -- November 7th, 1997. Interviewing was conducted on weekdays from 10:00 a.m. to 9:15 p.m. Monday through Thursday, and 10:00 a.m. to 5:00 p.m. on Friday. Weekend interviewing was conducted Saturday 11:00 a.m. to 7:00 p.m. and Sunday 10:00 a.m. 6:00 p.m. Each number was contacted a minimum of 7 times, or until a final disposition was reached. The actual results collected were weighted using the most recent U.S. Census data on the state of Georgia.
The results of the Survey are likely to contain some error. Ninety-five percent of the time, error due to the random selection process will be no more than 3.5 percentage points plus or minus the reported percentage for all Georgians. Error for subgroups is likely to be slightly larger. Other sources of error are caused by individuals refusing to participate in the interview and inability to connect with the selected telephone number. For the Fall 1997 survey, 1275 surveys were completed, a response rate of 66%. Every feasible effort is made to obtain a response and reduce the error, but the reader should be aware that some error is inherent in all research.
Approximately 74% of respondents were white and 23% African American, 55% were female and 45% male. The mean age was 41 and, on average, respondents had completed some college course work. The median family income was $50,000-$75,000 and 66% of those surveyed owned their residence.