The NeighborWorks Campaign for Home Ownership 2002, in creating a framework for expanding NeighborWorks organizations' work with first-time homeowners, has also had the positive outcome of pooling the collective talent and creativity within the network. The campaign has given dedicated people who are the well-spring of local organizations' talent a chance to come together, share their wisdom and be inspired by their colleagues' ideas.
Winning Strategies is a natural response to the enthusiasm and collective thought expressed through the campaign. Documenting these strategies as case studies has been an important piece of the campaign's work, in part because these written reports can disperse accounts of successful models to distant locales and a range of audiences. The objectives in publishing Winning Strategies are:
- To describe and record in a straightforward way NeighborWorks organizations' innovative approaches to helping families overcome barriers to home ownership;
- To illustrate how NeighborWorks organizations are implementing the comprehensive approach to home ownership called Full-Cycle LendingSM, itself formalized under the aegis of the campaign; and
- To offer NeighborWorks organizations and others interested in home-ownership promotion a way to learn from and perhaps replicate existing work in the field.