CAF latest report on philanthropic habits, "Philanthropy A gift or investment?", reveals striking differences in approaches to giving between generations. This snapshot explores the attitudes and behaviour of wealthy donors, with the means to make strategic choices about how they support the causes they care about.
Two-thirds of the people surveyed described themselves as active, socially-conscious investors, rising to four out of five among those under 40 years old. Their findings suggest that this younger generation especially are widely engaged in 'values-based' investment approaches, which fit their ethical outlook or aim to balance social and financial returns.